Promoting Trade Fair Destinations in Germany

Mar 6, 2017

Info Evening on German Trade Fairs Enlarge image Ambassador Blomeyer opening the event (© German Embassy Kampala) Promoting Trade Fair Destinations in Germany was the aim of last week’s event at the Residence of the German Ambassador. Dr. Peter Blomeyer had invited around 100 Ugandan companies to the German Residence to introduce Germany as the biggest host of trade fairs in the world. The program of the event on Monday, 6th March 2017, gave an overview on the scope of trade fairs, also offering information about visa requirement etc.

Info Evening on German Trade Fairs Enlarge image The set up at the German Residence (© German Embassy Kampala) Germany is well known for its trade fairs and is hosting many of the biggest fairs in the world like the Hannover Industrial Fair (Hannover Messe), the CeBit (an IT-fair in Hanover), the ITB (a tourism fair in Berlin), the Green Week (an agricultural fair in Berlin) and ReTEC (a used machinery trade fair in Augsburg) among many others. There is literally a specialized trade fair for every sector and subsector.

However, only a small number of Ugandan companies travelled to Germany in the past years to visit these trade fairs. As trade fairs are the most valuable event for companies seeking trade partners, promoting their products and making valuable contacts, the German Embassy wanted to highlight this possibility of opening access to the world market.

Info Evening on German Trade Fairs Enlarge image The guests (© German Embassy Kampala) Among the people giving speeches and presentations in the course of the evening were Mrs. Olive Kigongo, President of the Chamber of Commerce and Industries, and Mr. Lawrence Byensi, acting Director of the Uganda Investment Authority. The Commercial Attaché of the German Embassy, Mr. Holger Pfingsten, gave a presentation on “Fairs made in Germany”, while the Head of the Consular section presented an insight on visa requirements.

The Ambassador's Opening Speech at the Information Evening about German Trade Fairs

Germany is world champion in trade. German products and German technology are at the edge of development and sought after all over the world. There are about 400.000 German companies trading with foreign countries.  But: there are only thousand companies active in Africa.

© German Embassy Kampala

German Trade Fairs

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